First, there's a geographical issue: it seems that "Red also tends to make a space appear smaller while blue tends to enlarge a space." This is helpful in combatting the skewed sense of Republican dominance that arises from the red states being disproportionately larger territory-wise.
The colors also evoke emotions that, as I see it, align with the conventional wisdom about each party's ideology:
| Red is the first primary color of the spectrum. It emotionally triggers the sense of power [which they have lots of now], impulsively, sexuality [sort of -- they do talk more about sex than the Democrats, but in a negative way] and increases one's appetite. Be careful how you use red. It can also shout anger, forcefulness, impatience, intimidation, conquest, violence and revenge [Iraq] toward your site visitors. |
| Blue is a primary color. It is the easiest color for the eyes to focus. It generates feelings of tranquility, love, acceptance, patience, understanding and cooperation [we're a bunch of bleeding-hearts]. Its negative qualities if used inappropriately are fear, coldness, passivity and depression [a pessimistic summary of the Kerry campaign]. Blue is a favorite color choice among all age groups [hey, anything that will improve our image ...]. |
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