Cereal Sexism

It occurs to me that pretty much every breakfast cereal mascot is male -- Tony the Tiger, Toucan Sam, Cap'n Crunch, Lucky the Leprechaun, Count Chocula, Snap, Crackle and Pop, etc (and those that are human or humanoid are white). Even the few that are androgynous on the box, like the Honey Nut Cheerios bee, are IIRC male in commercials. The only exception I can think of is an off-brand shredded wheat I sometimes buy that features a mother kangaroo. Or am I not eating the right cereals?